REFINERY29 // Nike's New Campaign Showcases Some Pretty Inspiring People (& No, They're Not Celebs)
The word "hero" gets thrown around a lot. This week alone, we've seen it used to describe the ass-kicking protagonist in a new action flick, a courier that delivered a colleague's quinoa bowl in 10 minutes flat, and an Instagram influencer's super-hydrating face serum. Don't get us wrong — all of the above definitely deserve major praise. But hero status? Let's reserve that title for real-life role models. As in, people using their strengths to inspire others and ignite change in the world. Take, for instance, the stars of 's latest campaign.